STEPS TO DISCOVER YOUR STORY
WRITE DOWN YOUR VALUES
Write down the main reasons you enjoy doing what you do and why. Pick the one thing that resonates with you the most. (Eg. I enjoy being a nurse because I enjoy helping people. I enjoy helping people because I feel I have a purpose.)
This is what you drives you:
ie. Helping People.
Think back to a time that you can first remember feeling this way. (Eg. The first time I felt like helping people was...)
Do this to your values from the previous exercise.
These experiences shaped your values.
YOUR CORE VALUE
Think about one of those experiences. What compelled you to feel the way you did in that moment. Is there something you were taught or realised before this event that gave you these feelings / beliefs?
This is your Core Value.
Hopefully you now have a clearer idea of why you do what you do and it's our job to turn that into a compelling story.
Arrange a meeting with us and we will help you discover your story and how your story can connect with the people who share your values.
STEPS TO CREATE YOUR STORY
All stories begin somewhere.
THE SCIENCE BEHIND STORYTELLING
Storytelling is a fundamental part of communicating. For thousands of years it has been the primary way in which humans passed down knowledge, cultural traditions and is believed to be the basis of what brought us together. Today, scientific discoveries have found the reason storytelling is so powerful is because it taps into limbic system of the brain, where our emotions come from, and this is a fundamental part of building relationships.
When you are being told a story the brain fires all over the place and releases loads of chemicals.
Dopamine is a chemical that is released when you hear a story and you become more focussed, motivated and have better memory recall. We become hyper-concentrated and immersed, filtering out any other noise or distractions.
When stories make us laugh, endorphins are released and we become more creative, focused and relaxed.
Oxytocin is a hormone responsible for empathy, which is released through character driven stories and helps us form trust and bonds with people. This is why stories play such an important part in human evolution; it allows us to build strong relationships and work towards common goals.
HOW WE COMMUNICATE
The thing is though, when it comes to talking about ourselves and our businesses, the majority of us don’t tell stories instead, we focus on facts and figures. Data speaks to our reasoning part of the brain, the frontal lobe, where our decision-making is based on information. The problem with this is; we aren’t actually connecting to people and we become another person / business competing for their money.