DISCOVERING YOUR WHY
It can be quite daunting to think of your own journey and how that could translate into a compelling story, but believe it or not there hasn't been a single person we have met that hasn't got a story to tell. Everyone has a story and it's our job to discover it.
To kick things off, we have broken down some ideas into steps that could help you start thinking about your why. This is what we will then explore further to develop your story video.
THE SCIENCE BEHIND STORYTELLING
Storytelling is a fundamental part of communicating. For thousands of years it has been the primary way in which humans passed down knowledge, cultural traditions and is believed to be the basis of what brought us together. Today, scientific discoveries have found the reason storytelling is so powerful is because it taps into limbic system of the brain, where our emotions come from, and this is a fundamental part of building relationships.
When you are being told a story the brain fires all over the place and releases loads of chemicals.
Dopamine is a chemical that is released when you hear a story and you become more focussed, motivated and have better memory recall. We become hyper-concentrated and immersed, filtering out any other noise or distractions.
When stories make us laugh, endorphins are released and we become more creative, focused and relaxed.
Oxytocin is a hormone responsible for empathy, which is released through character driven stories and helps us form trust and bonds with people. This is why stories play such an important part in human evolution; it allows us to build strong relationships and work towards common goals.
HOW WE COMMUNICATE
The thing is though, when it comes to talking about ourselves and our businesses, the majority of us don’t tell stories instead, we focus on facts and figures. Data speaks to our reasoning part of the brain, the frontal lobe, where our decision-making is based on information. The problem with this is; we aren’t actually connecting to people and we become another person / business competing for their money.
STEPS TO DISCOVER YOUR STORY
WRITE DOWN YOUR VALUES
Write down the main reasons you enjoy doing what you do and why. Pick the one thing that resonates with you the most. (Eg. I enjoy being a nurse because I enjoy helping people. I enjoy helping people because I feel I have a purpose.)
This is what you drives you:
ie. Helping People.
Think back to a time that you can first remember feeling this way. (Eg. The first time I felt like helping people was...)
Do this to your values from the previous exercise.
These experiences shaped your values.
YOUR CORE VALUE
Think about one of those experiences. What compelled you to feel the way you did in that moment. Is there something you were taught or realised before this event that gave you these feelings / beliefs?
This is your Core Value.
STEPS TO CREATE YOUR STORY
All stories begin somewhere.
Meet & Greet
Let's chat about what you do and we'll explain how a story video works and how you can connect to your audience through your values.
Discover your story
We explore and discover your story and develop a video production plan that fits your budget.
Productions starts and we begin shooting all the elements of your story.
Edit to Final Cut
This is the final stage of production and where it all comes together. Your story is crafted into a inspiring cinematic video.
Get your story out there!
We develop a social media plan to get your story out to the people who share your values and who will support what you do.