The Role of an Artist
STORYTELLING IS MORE THAN TRADITION
Since the dawn of human kind, I think we can safely say, when language was created, so were the stories and stories have transcended through ages as myths and legends bringing people together. And even if we think of this as ancient, stories still continue to draw us in present day with movies, books and even social media. And, I would argue is still the most powerful form of communication throughout history. But, why is this?
When I was a kid, we had a Christmas family tradition where every few nights in December we would gather around the Christmas Tree and we would take turns to pick off a decoration and then tell a story about it.
I was always full anticipation; which object would be chosen and what would the story be about? The most amazing thing was though, no matter how many years we did it or how many times the same object was picked, no two stories were ever the same. Each story was unique and somehow each story left me feeling closer to my siblings.
It wasn't until later, when I began creating documentary films that I came to understand more about the power of storytelling and I realised it wasn't the tradition that was bringing us together, but it was the stories in which we shared.
85%
OF
PEOPLE
PREFER VIDEO OVER TEXT
It's no secret that video is more engaging than text, but for a video to be truly successful, it must connect with its audience.
Despite what many believe, you won't increase engagement with people by increasing the number of videos you publish nor the frequency at which you publish them, rather it's about building a connection with your audience.
A story is the most effective way to connect with people and generate organic engagement.
THE SCIENCE BEHIND STORYTELLING
Storytelling is a fundamental part of communicating. For thousands of years it has been the primary way in which humans passed down knowledge, cultural traditions and is believed to be the basis of what brought us together. Today, scientific discoveries have found the reason storytelling is so powerful is because it taps into limbic system of the brain, where our emotions come from, and this is a fundamental part of building relationships.
When you are being told a story the brain fires all over the place and releases loads of chemicals.
DOPAMINE
Dopamine is a chemical that is released when you hear a story and you become more focussed, motivated and have better memory recall. We become hyper-concentrated and immersed, filtering out any other noise or distractions.
ENDORPHINS
When stories make us laugh, endorphins are released and we become more creative, focused and relaxed.
OXYTOCIN
Oxytocin is a hormone responsible for empathy, which is released through character driven stories and helps us form trust and bonds with people. This is why stories play such an important part in human evolution; it allows us to build strong relationships and work towards common goals.
HOW WE COMMUNICATE
The thing is though, when it comes to talking about ourselves and our businesses, the majority of us don’t tell stories instead, we focus on facts and figures. Data speaks to our reasoning part of the brain, the frontal lobe, where our decision-making is based on information. The problem with this is; we aren’t actually connecting to people and we become another person / business competing for their money.
Story Video Offer
We help you discover your 'why' and turn that into a cinematic story video
that connects with people who share your values.
2-3MIN STORY VIDEO
Share your story with the world.
DISCOVERING YOUR STORY
It can be quite daunting to think of your own journey and how that could translate into a compelling story, but believe it or not there hasn't been a single person we have met that hasn't got a story to tell. Everyone has a story and it's our job to discover it.
Get in touch and discover your story.
