Dogs Go Woof Productions is an sustainably-driven independent film production company founded in 2004 by Craig Clitheroe on Whadjuk and Binjareb Noongar Boodja - Rockingham, Western Australia.
With over a decade of production experience, a Masters in Craft of Editing and a passion for sustainability, Craig has shaped Dogs Go Woof Productions into an award winning documentary motion picture company that produces sustainably-made films and videos that captivate, move and inspire people all over the world with unique storytelling.
DGW produces, shoots, edits and animates all of its films in house. We craft; documentaries, promo videos, story-films, profile videos for organisations, charities, cinema, TV and online distribution.
We are passionate about storytelling and we believe storytelling is the most powerful way to communicate, share and bring people together.
Dogs Go Woof Productions acknowledges the Whadjuk and Binjareb Noongar people, the traditional custodians of this land. We pay our respects to Elders past, present and future. As present custodians, we endeavor to look-after country that we reside.
YOUR STORY IS OUR PASSION
"It is stories, rather than facts and pie-charts, that will animate us and bring us together."
- Alex Evans
What we do.
Films | Documentaries | Online Videos
WE INSPIRE PEOPLE WITH STORIES
We are passionate about storytelling and sustainability.
Dogs Go Woof Productions specialises in crafting sustainably-made narrative driven films, documentaries and videos that connect and empower people through the power of storytelling.
Sustainability and working with nature is at the heart of our core values. Not only are we passionate about inspiring people to create positive change, but we ourselves strive to live sustainably too in our own self-sufficient studio.
Our studio has been designed with our permaculture lifestyle where we grow our own food, capture rain water and produce electricity with solar to power our edit suite and battery bays. We even have our own free-range chickens too!
It's not just about reducing our own carbon footprint, but making sure we look after country and give back to what gives us so much, Mother Earth.
We are proud to say we are the first truly sustainable film and production company in Western Australia.
What is Permaculture?Permaculture can be seen as the most sustainable design system in the world. “A sustainable system is any system that produces more energy than it does to produce and maintain it.” – Bill Mollison Permaculture is a creative design process that mimics the patterns and relationships found in nature and applies these concepts to all aspects of human habitation, from agriculture to ecological building, technology, health, education and economics. By mimicking the patterns in nature, we can create completely sustainable systems that not only benefits the environment, but benefits ‘us’ as people. Resources are respected and used in the most efficient and fair way that works within the laws of nature. This way of thinking about the world isn’t new. Indigenous people connected to the land, in this way, but what Permaculture does is it takes those core values and ethics of; Care of Earth, Care of People and Fair Share and brings them into the ideals of the modern world. As these ideas developed, thinking tools have been created, drawn from past cultures that lived sustainably and re-implemented through principles that allow wholisitic design that is universal to any system anywhere around the world to become sustainable. It’s an integrated way of thinking about nature that allows us to live completely sustainably. As an example when we look at a forest; a forest doesn’t require any external resources such as fertilisers, herbicides and water to thrive and yet, in modern agriculture we require all of these resources to grow food. So, if we want to grow as efficiently and abundantly as possible, why don’t we grow our food like a forest – So it becomes self sufficient, produces food and requires very little in put to thrive? "The techniques and strategies used vary widely depending on the location, climatic conditions and resources that are available, but the foundations to this wholistic approach remain constant. Permaculture helps you become more resilient in an era of change." - David Holmgren
What is the film about?What if the way to stop the destruction of the world isn’t so much about what we do, but more importantly, its how we think? Permaculture The Documentary is a 60 minute film that explores how a design system created by two Australians in the 1970's can hold the key for us all to live truly sustainably. Uncovering the fundementals of all life on earth and what lead us to the unprecidented events that threaten our modern way of life; discover how Permaculture's approach to living and thinking not only has the ability to provide us with the tools to live sustainably, but can reconnect us to the things that are truly important in life. Inspired by the design system Permaculture, invented by Australians Bill Mollison and David Holmgren in the late 1970’s, this film explores how we all hold the power to reshape our future. Told through a blend of inspiring narratives, this film is set to empower and motivate a new generation of thinkers to create the world they want to live in.
Why are we making this film?A few years ago we came up with the idea to make a film about Permauclture, because of so many of the problems we were facing with climate change left us feeling helpless. So many of the documentaries we watched talked about the problems, but left us without any real solutions for the future. This motivated us to make a film that would empower and inspire people and offer positive solutions that would work towards a sustainable future. This path ultimately lead us to Permaculture, where the idea of working with nature and designing it into our culture could create sustainable perminant culture - and this approach offered solutions to so many of the problems we were facing. We had a look around at what else was out there and were suprised to find that, although there were films about Permaculture, there were no films that indentified this idea of working with nature - so we decided to create a film that truelly captures the essense of Permaculture and reconnect people to nature. Filmmakers Craig Clitheroe and Geoffrey Clitheroe release their first video to crowdfund the documentary.
Why we need your support?When it comes to making a large film, a first impulse is to look for investment from the mainstream outlets; Netflix, Free to Air Networks, On-Domand and film distributors. The problem facing these avenues is that they all have contractual agreements where you sell the rights of the film. If you sold the rights to air on Netflix for instance, you would not be able to show the film anywhere else other than Netflix. Another problem that occurs is, once the rights are sold, the original concept of the film is often changed and moulded for sales and demographics. Distribution is about turning a profit, to appeal to a specific target audience and often at the expense of the film's original concept. So, to keep the concept of this film true, we figured the best way to keep full creative control is to fund it independantly. We are serious about inspiring people to change the world and the importance of this film isn't about turning a profit, it's about giving people the freedom to have access to what Permaculture offers. A practical solution to the problems we face and to give people the freedom to create the world they want to live in. We have decided to make this film independently so that it has no limitations of where, what or how the film is distributed and to have complete creative control over the integrity of the project. This is why we need your support. We aren't going to lie, making a film is a very complex and often a mis-understood process. To give you an idea, 1 minute of an average docuemntary film will cost about $20,000. This excludes any distribution and advertising. But hey, this film isn't being funded for profit, so we have reduced the costs down to what it takes to make the best quality film we can make. Sure, we could reduce the budget to a $20,000 film, but it's important to onot only us, but for you, the audience, to also enjoy the film and make it not only a film with a message, but an inspiring experience and these things unfortunately don't come cheap. Music, editing and cinematogeprahy are the nuts and bolts of what bring a film to the next level and on a personal level, we don't want to stint on these things to just produce a film. We figure if we are going to do it, we have to do it once and do it right. So, we've worked out that if we can reach $100,000 AU we can achieve our goals and create a film that will be one of the most truly beautiful, inspiring and moving films that can really change the world for the better. If you'd like to help make this project, please donate - HERE Once we've raised enough funds to cover the cost to make the film, and created it, we plan to release this film free to stream online.
What you get in return?This film is about inspiring and empowering everyone to make meaningful changes where they live, by sharing real life stories of people who successfully made change in a variety walks of life. We believe it's everyday people who will make the biggest change, not governements and companies. By providing you with valuable concepts and tools to live sustainabily, will allow all of us the ability to make the difference, right now. There is a variety of donation tiers with rewards and bonuses that you will receive when you donate. If you donate to any tiers above the base, you will also receive everything in the previous tier. Tier 1: Under $15 All donations will receive the latest updates and news about the film via email notification. Tier 2: SEED SUPPORTER $15 Everyone who donates $15 or more, will receive a VIP invitation to the premiere of the film over a worldwide live stream when it is complete. Which means, you will be the first in the world to see the film. Tier 3: PERENNIAL SUPPORTER $30 Everyone who donates $30 or more will not only receive updates of the film and a VIP link to the Premiere, but also have your name inscribed in the credits as a supporter of the film. Tier 4: ETHICS SUPPORTER $50 Everyone who donates $50+ or more will not only have everything in the previous tiers, but also have access the exclusive bonus video content of the Permaculture Ethics: Care of Earth, Care of People and Fair Share. Tier 5: 6 PRINCIPLES SUPPORTER $100+ Everyone who donates $100 or more will not only have everything in the previous tiers, but also have exclusive access to the first 6 Permaculture Principles bonus videos. Tier 6: 12 PRINCIPLES SUPPORTER $200+ Everyone who donates $200 or more will not only have everything in the previous tiers, but also have exclusive access to all 12 Permaculture Principles bonus videos. Tier 7: EXECUTIVE PRODUCER $1000+ Everyone who donates $1,000 or more will not only have everything in the previous tiers, but also become a major financial contributor and earn film credits as an Executive Producer in the opening credits of the film. DONATE
Care of Environment
Care of People
The name Dogs Go Woof was inspired by a New Zealand comic book.
As a youngster, Craig was fascinated with stories and how they captured his imagination. Inspired by his mother's art, he realised drawing had the ability to tell stories and started looking at ways he could draw his own comics. The only comic book he could find was a comic book series called 'Footrot Flats' by Murray Ball, about a farm-dog called 'Dog' and his adventures in New Zealand. Being a dog, there wasn't much dialogue between characters and Craig was captivated by how well the emotions were captured through the character expressions and loved the idea of bringing drawings to life. At the end of each comic book, Dog would have a written monologue and would sign off with a paw print. As Craig developed his own style, he noticed that all cartoons had some kind of tagline or signature associated to their work and decided to create his own. The first thing that popped into his head was Dogs Go Woof. Boom! It was born, and has stuck ever since.
Dedicated to Murray Ball, Author & Artist of Footrotflats Cartoon.
Where did the name come from?
Meet The Team
Producer | Director | Editor
Craig has always had a passion for storytelling and creativity. As a kid he drew cartoons and discovered the family video camera and began creating stop animation films, surf films - anything he could get his hands on. Since then he has completed a Masters of Fine Arts in Craft Editing, Bachelor in Film and Media, worked as a radio host and technician at 97.3 Coast FM and was a Senior Graphic Designer for Worldwide Printing. Craig is also passionate about sustainability. While shooting Permaculture The Documentary film he learned about Permaculture and indigenous culture which inspired him to create films and a series to transform how we live and work with nature. Craig has since started converting his suburban backyard into a food forest with the aim to live as sustainably as possible. Craig is the head Producer, Director, Cinematographer, Editor, Sound Editor and Motion Graphic Artist at Dogs Go Woof Productions.
Assistant Producer | Editor