The name Dogs Go Woof was inspired by a New Zealand comic book.
As a youngster, Craig was fascinated with stories and how they captured his imagination. Inspired by his mother's art, he realised drawing had the ability to tell stories and started looking at ways he could draw his own comics. The only comic book he could find was a comic book series called 'Footrot Flats' by Murray Ball, about a farm-dog called 'Dog' and his adventures in New Zealand. Being a dog, there wasn't much dialogue between characters and Craig was captivated by how well the emotions were captured through the character expressions and loved the idea of bringing drawings to life. At the end of each comic book, Dog would have a written monologue and would sign off with a paw print. As Craig developed his own style, he noticed that all cartoons had some kind of tagline or signature associated to their work and decided to create his own. The first thing that popped into his head was Dogs Go Woof. Boom! It was born, and has stuck ever since.
Dedicated to Murray Ball, Author & Artist of Footrotflats Cartoon.